Tuesday, April 7, 2015

Apple's biggest rival in China throws its fans parties in expensive nightclubs (AAPL)

Xiaomi is often referred to as the "Apple of China," and not just because of the similarities some of its products bear to the Cupertino company's. Like Apple, the red-hot Chinese startup has been able to instill an almost rabid loyalty in its fans. The Wall Street Journal reports on one particularly unusual way the company maintains its devoted userbase: By throwing them parties in exclusive nightclubs. These parties, for a few hundred fans at a time, are held every few weeks across China in...-> read more

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