Tuesday, March 10, 2015

Most people are happy to share their personal health data with advertisers

Wearable devices like smartwatches and fitness trackers might go mainstream this year thanks to the Apple Watch. Even though there are plenty of devices and applications that share personal health data with third parties like advertisers, people aren't up in arms. In fact, people don't seem to care much at all. Based on survey data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health...-> read more

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