Saturday, March 21, 2015

Inside the purgatory of SXSW music marketing panels

The record industry is doomed. We know this, they know this, it might as well be a blood pact at this point. Our vestigial fantasies of The Working Musician subsisting purely off of album sales are long dead, and all we're left with is this ill-defined era of corporate sponsorship, endless tours, VEVO, and 36-cent Spotify checks. Remember when Blockbuster was on its last legs, and the posters, figurines, and Raisinettes dominated a floorspace that used to belong to movie rentals? That's...-> read more

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