Thursday, March 19, 2015

Gaming guru explains why 'freemium' is actually the best business model for video games

The “Freemium” model dominates mobile games. From Candy Crush Saga to Clash of Clans, “freemium” games and their in-app purchases account for about 70-80% of the $10 billion or more in iOS revenue each year. But they aren’t limited to mobile. Today, many of the most popular computer games are freemium games as well. Such games have generated plenty of criticism for seemingly favoring money over skill, since players need to pay for in-game currency and special features. But game designer and...-> read more

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