Tuesday, February 10, 2015

The guy behind @Vice_Is_Hip is getting paid to tweet for one of Uber's biggest rivals

The man behind Vice parody Twitter account @Vice_Is_Hip has been hired by ridesharing company Gett to run its own Twitter account. It's part of a move to make the taxi app sound more "edgy" on social media. Jimmy Avis is a former London bike courier who started the Vice Is Hip account to amuse his friends. "I only ever set it up to make my mate laugh, and it’s just grown and grown," Avis told The Kernel in 2013. The Vice Is Hip account parodied Vice's counter-culture coverage, mocking the tone...-> read more

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