Sunday, February 22, 2015

Apple shot its Oscars ad with the iPad Air 2

Apple just debuted its Oscars ad and unsurprisingly, it's centered around making movies. The commercial features several groups of high school students as they shoot different projects using the iPad as their camera, overlaid by an inspirational voiceover from Martin Scorsese, who extolls the virtues of hard work and experimentation as the keys to creative success. And while the piece has the kind of delicate score and evocative images that one would expect from an Apple ad, the spot was...-> read more

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