Tuesday, December 25, 2012

do the PR thing?

the us airforce just awarded contracts to SpaceX and this is how Lockheed's COO responded...

“You can thrift on cost. You can take cost out of a rocket. But I will guarantee you, in my experience, when you start pulling a lot of costs out of a rocket, your quality and your probability of success in delivering a payload to orbit diminishes.’’

why couldn't the response have been...

"Here at Lockheed, we know just how much is involved in making a successful launch like this and we'd like to congratulate SpaceX. Well done, and we welcome your competition. Ultimately, new competitors push us and advance the market as a whole. Over the course of our 66 consecutive successful missions, we've blah blah blah..." - stolen from https://news.ycombinator.com/item?id=4965884
sometimes when i see firms and governments respond to events, i think they should've hired PR firms to shape the message. sometimes i wonder if they should hire PR coaches for senior executives. sometimes i wonder how senior executives get to become senior if they were this lousy at PR. sometimes i wonder if PR firms actually knew what they were doing.

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